Hi and welcome to Insider Advertising for April 1. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• Deutsch's referral bonuses.
• Cuomo seeks high-profile crisis PR help.
• Facebook's animal abuse videos.

If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.

Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

---

IPG agency Deutsch is doubling its referral bonuses for Black candidates as the ad industry struggles with diversity

• The IPG agency Deutsch LA is doubling referral bonuses for Black candidates, reported Patrick Coffee and Lindsay Rittenhouse.
• The ad industry has announced steps to improve its numbers since the George Floyd protests.
• Deutsch LA said 5.9% of its employees and 7.3% of senior and mid-level managers identify as Black.

Read the story.

---

NY Gov. Cuomo is hunting for crisis PR help as he battles negative press

• Gov. Andrew Cuomo is seeking PR help amid accusations he made unwanted physical contact towards women, Claire Atkinson reported.
• His lawyer has called crisis PR firms for help as late as last week.
• Cuomo would be a tough assignment, given the mounting accusations and his frosty relationship with the media.

Read the story.

---

Facebook is hosting animal abuse content disguised as rescues – and some of the videos have racked up millions of views

• Facebook has hosted animal cruelty videos that are getting millions of views, reported Lara O'Reilly.
• The videos were identified by animal welfare charity Lady Freethinker and depict fake rescue situations.
• Facebook said it was investigating the findings and had removed some of the flagged content.

Read the story.

---

More stories we're reading:

• Most Americans are not comfortable going back to a movie theater in April, according to a new survey (Insider)
• Google is canceling its famous April Fools' Day pranks for the 2nd year in a row (Insider)
  
• Chipotle will give out free burritos and $100,000 in bitcoin for National Burrito Day (Insider)
• A new lawsuit could change how Amazon does business with 3rd-party sellers forever (Insider)
  
• Facebook shortened video creators thousands of dollars in ad revenue (The Verge)
• Vice Media is in advanced talks to merge with SPAC backed by 7GC (The Information)
• Google is ending cookies and the ad industry has an alternative (Bloomberg)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.